This whole project stemmed from having a conversation while in a balcony over a coffee break. While discussing the current landcape of mobile apps, a question arised - why couldn't the general app experience be much simpler. We came up with a challenge, how might we simplify the end to end User Journey in not more than three steps? At the same time make it efficient enough so that such a solution is apt.
We further expanded this discussion, trying to look at the challenge from an advertising and branding perspective. How can we be innovate trying to evoke a sense of the brand throughout the app? A key factor we wanted to achieve was not just ideate but actually develop a final, legitimate beta that a user could download to test out themselves.